"Have you ever wondered whether you can also manage behavior?” Asking this question, Maarten from Acta could have thought he was about to raise an issue that had been bothering us for years at Helbig. It turned out to be a fascinating conversation. My innate suspicion ebbed away and made room for surprise. A young man with a no-nonsense knowledge and experience. It changed into sympathy and admiration and after a courtship display that went on for a few weeks we developed towards a unique project.
Helbig incorporates six values: friendly, honest, a learning organisation, trustworthy, inspiringly innovative and passionate. Establishing these values is not the most difficult thing. Demonstrating these values continuously is a bit less evident. But to persevere requires the biggest effort. Twice a year we reflect on how we can turn these values into behavior. And still ... we are often confronted with small obstacles, very practical, nearly always about communication, efficiency (doing things right) and effectiveness (doing the right things).
Maarten thought he could help us achieve that. And that is what happened. We attended a training course together. On a couple of Friday afternoons. The enthusiasm kept growing. We all looked forward to these meetings. Even now everyone is still talking about the acquired techniques and knowledge. During our weekly Friday meeting we agreed to focus on one particular topic again. And now we do that every month. A colleague is assigned the task of reviewing the theory and sharing a personal case with others. It’s called ‘the AHA moment’: the Acta-Helbig Approach.
In the meantime we have also started a sales training. With a number of old hands at the game, looking at things quite skeptically. Indeed, the first session didn’t spell good news. During the break our trainer belled the cat: ‘All I feel is defense.’ Unworthy of Helbig. We hadn’t finished the first session when exited shouts were already heard. Towards the end of training program we were left with nothing but deeds, definite appointments, inspiration and actions. No sign of defense anymore. That’s what we had in mind at the outset and that’s what the market is going feel…"